This is how Meta does marketing. I do not think Fedizens give a damn about celebrity. Celebrity is one of the culprits of things not changing. If Big Names go to Meta, sheep will follow them there. I do not think it’s problematic that the Fediverse builds on other values. Actually, I do think that it’s a requirements that the Fediverse builds on such values as : allowing the unheard and the invisible to talk freely and be heard by those who are most affected by their voice. Honestly, I do not think Oprah nor the Dalai Lama are able to touch ground on this one — we would have noticed by now.
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