A related document is the PDF with a presentation outlining the new Horizon program in more detail (thanks @anon20068248):
@hamishcampbell I wouldn’t worry so much about what these other projects do, and waste so much text complaining about it. I mean this in a friendly way. It is a given that on any large amount of funding that is available a large amount of people try to get at it. And that many don’t share our values and principles.
Remember @darius words: “Let's Play and Win Our Own Game”. Best focus only on our solutions and the unique value they provide. All these other things are mere distractions from that, imho. If our proposition is good, we’ll be granted funds, and then if we stand out above the rest, we’ll become standard bearers and see more people flock to our cause. It’s all up to us.