I love this term, and highly believe in the concept behind it. Thanks for coining it.
I also believe in a term that Chris Gebhardt once coined (in a different context), and that is App Free Computing. An application is a silo where its creators decide exactly what you get. You get few choices in a particular domain (e.g. microblogging apps), and every candidate has 80% overlap of the same functionality.
App Free Computing entail a finer-grained choreography of components and services that determine your social experience.