Last Week in Fediverse – ep 82 – 1 million new accounts on Bluesky

Fediversity Fediverse Report
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Last Week in Fediverse – ep 82

1 million new accounts on Bluesky as Brazil bans X, and premium feeds with Sub.club, and much much more.

Brazil bans X, and a signup wave to Bluesky

The Brazilian supreme court has banned the use of X in an ongoing legal fight with Elon Musk. The ban follows after a long trajectory of legal issues between the Brazilian government and Musk’s X. In April 2024, the Brazilian court ordered X to block certain X accounts that were allegedly related to the 2023 coup attempt, which Musk refused to do. In that same time period, President Luiz Inácio Lula da Silva opened an account on Bluesky, and there was already an inflow of a Brazilian community into Bluesky. Now, the legal fight has further escalated over X’s refusal to appoint a legal representative in the country, and Musk’s continuing refusal to comply with Brazil’s laws and regulation has resulted in the supreme court banning the use of X in the country altogether.

The ban on X has caused a massive signup wave to Bluesky, with over 1 million new accounts created in just three days, of which the large majority are from Brazil. The user statistics shot up even more than that, suggesting that there are a lot of people with an existing account logging back in as well.

The new inflow of people to Bluesky is having some significant effects on the network, as well as on the state of decentralised social networks more broadly:

  • President Lula is putting actual focus on Bluesky. In one of his final posts on X, Luala listed in non-alphabetical order all other platforms that he is active on, and placed Bluesky at the top of the list. Posts by Lula that are placed on Bluesky (134k followers) as well as on Threads (2.4m followers) get more than 5 times as much likes on Bluesky. Today, Lula explicitly asked people on Bluesky what they thought about the platform, in a post that got over 30k likes and counting. It is hard to imagine that the Brazilian government is not paying attention to this all, and is looking which platform(s) the Brazilian community is moving towards in the wake of the ban on X.
  • Brazilians are a very active community on the internet (see Orkut), and bring with them their own unique culture to Bluesky. The current decentralised social networks are heavily focused on US politics, judged by top posts on both Mastodon and Bluesky, and beyond shitposts and memes there is surprisingly little space for mainstream pop culture and sports. The Brazilian community does seem to bring a large number of pop culture and sports to Bluesky, significantly diversifying the topics of discussion, and in turn, creating more space for other people who are interested in that in the future. The activity of Brazilians on microblogging can also be seen in the like counts on popular posts of Bluesky: before this week, the most popular posts of any given day usually got around 3k likes, this has sprung up to 30k to 50k likes. Brazilians are so chatty in fact, that currently 81% of the posts on the network are in Portugese, and the amount of accounts of people who post on a given day has gone up from a third to over 50%.
  • The Bluesky engineers have build a very robust infrastructure system, and the platform has largely cruised along fine without issues, even when faced with a 15x increase in traffic. This all without having to add any new servers. For third party developers, such as the Skyfeed developer, this increase in traffic did came with downtime and more hardware requirements however. It shows the complications of engineering an open system, while the Bluesky team itself was prepared with their core infrastructure, third party infrastructure, on which a large number of custom feeds rely, was significantly less prepared for the massive increase in traffic.

In contrast, the ban on X in Brazil has made little impact on Mastodon, with 3.5k new signups from Brazil on Mastodon.social. I’d estimate that this week has seen 10k new accounts above average, with 15k new accounts the previous week and 25k in this week. That places Mastodon two orders of magnitude behind Bluesky in signups from Brazil. There are a variety of reasons for this, which deserve their own analysis, this newsletter is long enough as it is. One thing I do want to point out is within fediverse community there are two sub communities that each have their own goals and ideas about the fediverse and growth. Some people responded with the news that most Brazilians went to Bluesky with type of response that indicated that they appreciate the small, quiet and cozy community that the fediverse currently provides, and a distrust of the growth-at-all-costs model for social networks. For other people however, their goal of the fediverse is to build a global network that everyone is a part of and everyone uses (‘Big Fedi’), a view of the fediverse that is also represented in the latest episode of the Waveform podcast (see news below). And if the goal is to build ActivityPub into the default protocol for the social web, it is worth paying attention to what is happening right now in the Brazilian ATmosphere.

The News

Sub.club is a new way to monetise feeds on the fediverse, with the goal of bringing the creator economy to the fediverse. It gives people the ability to create premium feeds that people can only access via a subscription. People can follow this feed from any Mastodon account (work on other fediverse platforms is ongoing). Sub.club handles the payment processes and infrastructure, for which they charge 6% of the subscription fee (compared to 8-12% Patreon charges). Sub.club also makes it possible for other apps to integrate, both IceCubes and Mammoth have this option. Bart Decrem, who is one of the people behind Sub.club, is also the co-founder of the Mastodon app Mammoth. Sub.club also explicitly positions itself as a way for server admins to fund their server. Most server admins rely on donations by their users, often via services like Patreon, Ko-fi, Open Collective or other third party options. By integration payments directly into the fediverse, Sub.club hopes that the barrier for donations will be lower, and more server admins can be financially sustainable.

Newsmast has build a new version of groups software for the fediverse, and the first group is dedicated to the Harris campaign. There are few types of groups available that integrate with Mastodon, such as with Friendica or a.gup.pe. These groups function virtually identical to hashtags, by boosting out posts where the group account is tagged in to everyone who follows the group account. As there is no moderation in these types of group accounts, it allows anyone to hijack the group account. A group account dedicated to a political campaign is especially vulnerable to this. On Mastodon a volunteer Harris Campaign group used a Friendica group for campaign organising, but the limited moderation tools (blocking a user from following the group) that are available are not working, which allowed blocked users to still get their posts boosted by the group account. Newsmast’s version of Groups gives (working) moderation tools, and only boosts top level comments and not replies, to cut down on the noise. For now, the new Group is only available to the Harris Campaign group for testing, but it will come later to Mastodon servers that run the upcoming Patchwork plugin.

Bluesky added quite a number of new anti-toxicity features in their most recent app update. Bluesky has added quote posting controls, allowing people to set on a per-post basis if people can quote the post or not. There is also the option to remove quotes after the fact as well: if you’ve allowed quote posts on a post you’ve made, but someone made a quote post that you do not feel comfortable with, you have the possibility to detach your post. Another update is the possibility to hide replies on your posts. Bluesky already hides comments under a ‘show more’ button if the comment is labeled by a labeler you subscribe to. You now have the option to do so on all comments that are made on your posts, and the hidden comment will be hidden for everyone. Finally, Bluesky has changed how replies are shown in the Following feed, which is an active subject of discussion. I appreciate the comments made by Bluesky engineer Dan Abramov here, who notes there are two different ways of using Bluesky, who each prioritise comments in conflicting ways. As new communities grow on Bluesky, prioritising their (conflicting) needs becomes more difficult, and I’m curious to see how this further plays out.

The WVFRM (Waveform) podcast of popular tech YouTuber MKBHD has a special show about the fediverse, ‘Protocol Wars – The Fediverse Explained!’. It is partially a discussion podcast, partial explainer, and partial interview with many people within the community. They talk with Mastodon’s Eugen Rochko, Bluesky’s Jay Graber, Threads’s Adam Mosseri, and quite some more people. It is worth noting for a variety of reason. The show is quite a good introduction, that talks to many of the most relevant names within the community. MKBHD is one of the biggest names in the tech creator scene, and many people are paying attention to what he and his team is talking about. Furthermore, I found the framing as ‘protocol wars’ interesting, as the popularity of Bluesky in Brazil as an X replacement indicates that there is indeed a race between platforms to be build on top of the new dominant protocol.

Darnell Clayton has a very interesting blog post, in which he discovers that there is a discrepancy in follower count for Threads accounts that have turned on fediverse sharing. Clayton notes that the follower count shown in the Threads app is lower than the one shown in a fediverse client, for both Mastodon and Flipboard. He speculates that this difference is the number of fediverse accounts that follow a Threads account. It should be noted that this is speculation and has not been confirmed, but if this is true, it would give us a helpful indication of how many fediverse accounts are using the connection with Threads. While we’re talking about Threads accounts, Mastodon CEO Eugen Rochko confirmed that the mastodon.social server has made a connection with 15.269 Threads accounts who have turned on fediverse sharing.

The Links

On a final note: I wrote a easy to read and share PDF file, Fediverse for Publishers. It gives a quick overview of what the fediverse is, why it matters for publishers and journalists, and an easy overview of the different ways to get started. Check it out, and feel free to share and use it. Thanks to Germany’s Sovereign Tech Fund for supporting this research.

That’s all for this week, thanks for reading.

#fediverse

https://fediversereport.com/last-week-in-fediverse-ep-82/

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